Originally named BestiesBlend, this essential oil based skincare line started as the entrepreneurial dream of Ophelia McKnight. Our team was tasked with understanding the large target audience to then produce a new visual identity based on our research
Create a recognizable and quality brand that provides knowledge and can caters to a large audience
The visual branding is inspired by Jamaica without being too explicit. It pays homage to the native plants and fruits, creating a fresh and bold design that will attract the customer and help them trust the brand and it's ingredients.
Through the 5E model, interviews, and surveying we went about creating a more gender neutral product, that has a visual identity that incorporates the natural ingredients of the product while also having a distinct and memorable packaging experience.