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BRANDING | DESIGN RESEARCH
CONTRIBUTERS
Research: Felipe Cantu, Lindsey Sterling, Megan Gilliam
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Patterns and Packaging: Megan Gilliam
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Advertisements: Felipe Cantu
BRAND PATTERNS:
PROJECT OVERVIEW
Originally named BestiesBlend, this essential oil based skincare line started as the entrepreneurial dream of Ophelia McKnight. Our team was tasked with understanding the large target audience to then produce a new visual identity based on our research
OBJECTIVE
Create a recognizable and quality brand that provides knowledge and can caters to a large audience
APPROACH
The visual branding is inspired by Jamaica without being too explicit. It pays homage to the native plants and fruits, creating a fresh and bold design that will attract the customer and help them trust the brand and it's ingredients.
Through the 5E model, interviews, and surveying we went about creating a more gender neutral product, that has a visual identity that incorporates the natural ingredients of the product while also having a distinct and memorable packaging experience.
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