College Town Catalyst
EDITORIAL | TYPOGRAPHY
OBJECTIVE
PROJECT OVERVIEW
College Town Catalyst is a deep dive into college towns, the economic activity they create, the communities built there, and the catastrophe of COVID-19.
Create awareness of the cyclical grip that colleges have on their surrounding community and how this economic force can fall apart when faced with the unexpected and "unprecedented".
APPROACH
The contents of this editorial include interviews, research, and curated articles. This editorial seeks to touch on the different effects that colleges can have on the communities in which they reside in. Visually the columns of text throughout this editorial mimic the everchanging skyline of college towns. Additionally this editorial would be distributed guerilla style by taking over the news stands of the college campuses in which they reside.
ECONOMIC IMPACT
Texas State gives rise to over $748 million in economic activity and around 11,530 full-time-equivalent jobs.
Texas State had over 37,000 students, which accounts for over $166 million of Hays County spending annually.
With the influx of students the demand for housing increases, resulting in more apartments as well as more rental properties in the area.
With the increase of COVID-19 cases and the switch to virtual learning a large portion of students left San Marcos leaving empty dorms, unfilled apartments, and business down.
