Partly Sunny

BRANDING | TRADEMARK

PROJECT OVERVIEW

Partly Sunny is a San Diego based plant nursery that focuses on a range of succulents and cacti. While this nursery/shop has minimal pre-existing branding they do have a strong social media following and

e-commerce site.

OBJECTIVE

Create a bright and colorful mark that is in line with the company voice as well as plant related merchandise and the potential for expansion from just an e-commerce site

APPROACH

The new logo has connections to both the sun and the triangular form of a succulent's petals with a bright but natural color palette that fits with the brand voice.